The Board of Investment, Thailand is starting a new campaign in 2020. Titling “Think Resilience, Think Thailand”, the campaign is created to highlight the country’s tested strength while reinstating it as the prime investment destination in the ASEAN region.
As Thailand is applauded internationally for its efficient control of the corona virus outbreak, the country has come up with this Thailand. It shows the country’s ability to deal with the crisis and emerge strong as it did at the time of the Asian as well as global financial shocks of 1997 and 2008.
To this the BOI secretary general states that the new campaign showcases four competencies, engrained in the country’s strategic positioning as ASEAN’s investment hub and the gateway to Asia, which are Ecosystem, Supply Chain, Location, and Diversity.
From the country’s development in the past 40 years, being a leading food, electronics and cars manufacturer to earning the position of the second largest economy in the Southeast Asia, Thailand stood to its strong fundamentals and varied industries.
