How to Market Your Business in Thailand
The competition is so high in Thailand that no matter how much you put in your efforts you will always feel unsatisfied. While your satisfaction shouldn’t be a concern here, you need to figure a marketing strategy that will make your clients feel smart.
Making Your Clients Feel Smart
Like a month before I was in Thailand looking for a Spa center, badly. I roamed for almost half-n-hour and I couldn’t choose any. The problem was not that there were fewer options; the problem was plentiful options, so much so that I got completely confused. And then I thought that I should have researched well.
Anyway, after a bit of research, I finally found the one. What attracted me there is that they tell you everything about spa treatment. After coming out from that center I feel so much of informed now. I can literally tell you the difference between a Thai massage, a Lomi Lomi Massage, and an Ayurvedic massage.
And I think this is what every business should do. In the end, your customer should feel well informed. Allow me to quote Joe Chernov here; “Good marketing makes the company look smart. Great marketing makes the customer feel smart.”
Marketing your company on an indigenous soil is indeed a form of an art. Countries may become heterogeneous with time, but its cultural base hardly budges. Their humor, discourses, sensitivities and protocols remain unchanged. This is why your business’ identity should seamlessly fashion upon the nation.
When entering the Thai market you should know that the competition for consumer spending is quite high. Regardless of what industry you are into marketing and promotion becomes important. Unfortunately, for an SME, to invest in expensive advertisements won’t be feasible. But the good news is, you always have cost-effective promotional options to depend on.
Online Marketing
Nothing like this! Even advertising in television or print media might fail. Design your company’s website while keeping it simple and focused. Blogging is equally crucial. Ensure that you post regularly and consistently, but don’t make each blog an advertisement. Similarly, use keywords you want Google to relate to your products and services. Additionally, get listed on business directories for free and post free press releases as well.
When talking about online marketing, how can I not say about social media marketing? It wouldn’t be wrong saying that it is presently the atomic particle of online business promotion. Take your business to Facebook, Google+ and Twitter and you will shine.
